As fast as you can
February 26, 2010 by Augustine Wong
There are several ways to increase the brand’s sales and popularity. A) Show your fashion show online (Even on the street like Alexander Wang Fall 2010 show) B) Sell the product online right after the runway. People are attracted by its exclusivity and the The fashion brand and the retailing strategies is becoming faster and faster, really As Fast As You Can. There are several houses are already start to doing this kind of strategies. Burberry, J.W. Anderson at oki-ni.com, Proenza Schouler for their bags, etc.
Burberry Fall 2010
J.W. Anderson Fall 2010 at oki-ni.com
After I read the elle collection magazine for spring summer 2010, there was an article mentioned about “Fashion New Media”. I have been thinking is it a good thing to have live fashion shows online and putting the famous bloggers on the front row? Interesting topic. As the exclusivity is always what makes everyone curious about this fashion industry, is it good to be let the exclusivity open to public? Will the exclusivity fading and everyone can buy the seat and sit on the front row on fashion shows? It needs to be a line for that. I think the fashion industry always need to have that exclusivity to make this industry become a secret and special. Anyway, I think its good to have something fast and attracts you to buy instantly but I think its not a long term marketing strategy.
Source: burberry.com / oki-ni.com