Final Year Project

Really really sorry for not update a long long while because I am doing my final year project in this current month. What I am doing is a campaign for Christian Louboutin in Asia. I created a list of ad campaign of it. The objective is create a higher brand awareness of the Asia Christian Louboutin boutiques. It based on the obsession of a women loving the shoes that driven my whole concept. The campaign name is “The Paradise” and the copy of the print ad is “Heels that make you feel High”. Hope you guys enjoy it!

Photography : Augustine Wong
Lighting : Doublebond
Hair & Makeup : Emily Kam
Assistant : Tak Tak
Model : Natalie Ng
Styling : Augustine Wong

Source: my photos

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Home, Studio Visit

I heard The Selby a long time ago but I didn’t really interested to know more about him. Recently, The Selby took a visit to the fashion editors, designers, directors home and studios, it’s really inspiring and interesting to take a look at what they designed or decorated or got in their place. Click their names and see more photos in the Selby website.

Stefano Tonchi / Editor of W / At Home

Magnus Berger / Editor + Creative Director of Last Magazine / At Home

Edward Leida / Design Director of W / At Home

Kim Hastreiter / Editor + Publisher of Paper Magazine / At Home


Christina, Swaim and Lowe Hutson / Designers of Obedient Sons & Daughters / At Home

Cecilia Dean / Co-Founder + Editor of Visionaire / In Studio

Marvin Jarrett / Editor in Chief of Nylon Magazine / In Studio


Alexander Wang / Designer of Alexander Wang / In Studio

Source: TheSelby.com

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Obsession : Lanvin Pump Fall/Winter 2010

To me, high heels are attractive and adorable. But how it be creative within the ordinary high heels circumstances? Now Lanvin can achieve this. It basically sharp cut the ankle boots diagonally. At least I never seen before and it really say the powerfulness of the Lanvin attitude. Simple is powerful.

Source: fashionshowstills

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Say it right

hahaha, I found a list of videos of pronouncing the luxury brand. They included nearly the biggest brands and the hard pronunciation brands that up to 61 names. HA! I found it really interesting and maybe because I am a Hong Kong and always pronounce them wrong (some of them are french or italian). So say it right!

Salvatore Ferragamo

Jean-Charles de Castelbajac

Christian Louboutin
Audemars Piguet
Yves Saint Laurent
Versace
Valentino
Trussardi
Thierry Mugler
Pierre Cardin
Missoni
Martine Sitbon
Lucien Pellat-Finet
Louis Vuitton
Loewe
Jean Paul Gaultier
Hervé Léger
Hermes
Givenchy
Gianfranco Ferre
Ermenegildo Zegna
Christian Lacroix
Byblos
Balmain

Source: http://www.youtube.com/user/wwwihmcca

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